Press Release: At New York Comic Con today, Ape Entertainment and Classic Media announced that Ape Entertainment will reimagine the classic cartoon and comic book character Richie Rich® for a modern-day audience in an all-new comic series that will turn the world’s richest kid into a globetrotting adventurer who uses his limitless wealth for good.

“Everyone inside the Ape HQ grew up a Richie Rich fan,” says Ape Entertainment founder and co-publisher Brent E. Erwin.  “What we’re hoping to do with the property now is update it with a contemporary spin and bring even more action and intrigue to the original stories we all grew up on.”

Part James Bond, Jr., and part Indiana Jones with Donald Trump’s bank account, Richie Rich is an altruistic adventurer who travels the world helping the less fortunate.  With his close-knit team of friends, including an updated I rona and a butt-kicking Cadbury, Richie is a hero for a new generation, acting as the voice for the underprivileged while putting his wallet and exceptional character to good use, spending some, but helping many.

“While there will be plenty of adventure, there will also be plenty of fun,” continues Erwin.  “Ape is by no means reinventing the wheel, just adding another spoke. And in the words of Richie Rich, you can take that to the bank!”

“We are excited to partner with Ape Entertainment for a reimagining of Richie Rich,” said Karyn Schneider, VP, Licensing, Classic Media.  “Richie is a long-standing star of the comic book world and we look forward to adding new adventures to his story.”

Published under the company’s all-ages imprint, KiZoic, Richie Rich will reach stores in early 2011.
For more information on Ape Entertainment, visit www.ape-entertainment.com.